How can a Reiki website help your business?

As with many other holistic based businesses, whether you’re just starting out or already have an established client base, a Reiki website will always be a worthwhile endeavour. First and foremost, having all of the information your clients require in one space is always going to be the backbone of your online presence; being able to not only send new but also existing clients to your Reiki site. If you’re already established with your Reiki healing business you’ll know already that clients come to you from all different backgrounds, some potentially with a traumatic note that has spurred them to find you in the first place, and for them to have everything they need in one easy-to-navigate place can be the perfect way to introduce them to your services.

Advertising your Reiki Healing

Before looking into having your Reiki website you may have already made the move to open up one or two Reiki social media accounts to get your services out there, or even printed off some business cards and leaflets. This is because these are things that many people feel they can do themselves without too much prior research, compared to a website which is a deepdive into all things complicated (or so it seems at first!). It will always be a positive to invest time and potentially funds into advertising your business in as many avenues as possible, with some of these options working well and others perhaps not so well. But there is one thing that your Reiki social media, leaflets, business cards and so on will all have in common: the ability to point towards one main hub of information for your potential and current clients, being of course the link to your Reiki healing website.

Optimising your Reiki Website

Your Reiki website gives you the ability to be found on Google and other search engines when people type in keywords relating to your location and services provided. For example, if you’re based in York and offer Chakra balancing on your website, people within your local area looking for this service may type into Google something along the lines of “Chakra balancing in York” or “York Chakra balancing” or any number of other combinations along the same lines. The idea being that when these potential clients search such terms online, they happen upon your Reiki website. If you don’t yet have a site, these people will instead stumble onto other Reiki websites belonging to your local competitors, and you’ve not only missed out on an engagement but also a potential long term customer interested in the Reiki healing services you offer.

A Bespoke Site Representing You and Your Customers

Here at Reiki Websites, we handcode our sites and content to such a high standard to ensure you receive a bespoke end product that sets your business apart from everybody else, but most importantly you receive an end product that draws your customers in which ultimately translates into sales. We understand better than anyone that being a Reiki healing practitioner is not about the money, for many it’s a calling, a way to help others and to give back. But in order to sustain yourself and find these people to help in the first place you need to treat this profession like any other business (at least behind the scenes) so that you can keep on doing what you do for a long time to come. You absolutely can go down the route of Wix, Wordpress, Squarespace or any other website builder, or you can pay someone to do this for you, but the end product is not bespoke, it’s slower to load, and once you launch your site you’re left in the deep end waiting for the customers to come to you, which is a recipe for disaster and is why so many people give up on their sites due to receiving no visitors.

Supporting Your Reiki Healing Website Long Term

Your Reiki website has to be built with a plan in mind from the start, before a single line of your content is written. It has to be understood that when you’re writing content for your Reiki website you aren’t only trying to appeal to your readers but also the bots that search engines such as Google use to scan your site. These bots scan your site to see what your content is relevant to, and this is where keywords play an important role in what you’re writing. As mentioned before, if you are supplying your Reiki services or Chakra balancing locally to people in York, yet you fail to mention this on your Reiki website or you have it as a side note, Google will not see the word “York” as relevant to what you’re offering. This results in your Reiki website not being pushed (nor ranking highly) to Google users searching for Reiki services within the York area. Without prior knowledge of information such as this and much more, you are building your website to fail before you have even gone live. This is why it is so crucial that if you are serious about having an effective online presence you choose a reputable Reiki web designer to guide you and your Reiki business in the right direction.

From working with not only Reiki healers but an innumerable amount of different holistic therapists, here at Reiki Websites we understand what you need for your healing profession, what works and what doesn’t in the online space. Even after your website goes live we stay with you every step of the way, making sure you’re receiving engagement on your Reiki site and steering your online ship in the right direction for as long as you need us to.